and Google parent Alphabet Inc., all of which were reportedly interested in acquiring LinkedIn. The momentum has helped justify the near 50 per cent premium Microsoft paid to beat out rivals such as Inc., Facebook Inc. “LinkedIn is continually creating new ways for members to connect,” Microsoft CEO Satya Nadella said on Microsoft’s fiscal fourth-quarter earnings call in July. People are spending more time on LinkedIn because they are more engaged, whether it’s because of the content on the platform, messaging features, or more relevant connections to other professionals.Īs users spend more time on LinkedIn, it creates more opportunities to generate revenue through higher advertising inventory, more subscriptions, and more user data, which helps improve its recruiter product. The driving force behind that outperformance is an improved product. We had a pretty aggressive plan in place and we’ve been able to outperform that plan,” LinkedIn CEO Jeff Weiner told Bloomberg News in a September television interview. “Things have certainly exceeded our expectations. That’s a 28 per cent increase from the year before. In the fiscal year that recently ended, LinkedIn generated US$6.8 billion in revenue. LinkedIn’s user base has grown by nearly 50 per cent since the deal was announced - from roughly 433 million users to more than 645 million. Three years later, there are signs the bold move has paid off. “I certainly think that the value of the two companies, combined, is greater than the two by themselves,” Microsoft co-founder Bill Gates told Bloomberg News in a television interview after the deal was announced. It was the largest acquisition in company history. made headlines when it acquired LinkedIn Corp.
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