The present portfolio of Google Play includes content such as the Play Store for app downloads, Google Photos, Google TV for video streaming and the Play Pass subscription service, which was launched in India earlier this year.Īlso Read: How to prevent app-tracking on Android phones even as Google drags its feet? “India has transformed into an app-first country in the past decade, consistently emerging as one of the top downloaders for apps and games across the world,” said Aditya Swamy, director of Play Partnerships at Google, in a statement shared with HT. Even outside India, Indian apps and games have seen a 150% increase, for the time spent metric. The consumer spend in this time has also grown 80% this will relate to paid app purchases, in-app purchases and subscriptions. Google’s data suggests that there has been a 200% increase in active monthly users in 2021, especially for apps and games published by Indian developers, compared to 2019. Google Play now has 2.5 billion active users globally, with India assuming critical importance in this time. When Google merged the still relatively fledgling Android Market, Google Music and Google eBookstore in 2012, they probably must not have imagined the scale the platform would achieve 10 years later.
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